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CIC is an international video distribution company that
is directly represented in 20 countries around the world with major
subsidiaries and 40 licensees around the world. The company's annual
turnover exceeds USD 600m.
BPCS is the main operational system. Mark Ingram, speaking
from CIC London, said "I believe that the Euro is a very complex
technical issue with even greater business ramifications as few
businesses have a clear operating strategy. We are committed as
a business to being able to trade through the dual currency phase
and also in the future in Euros. As a result, it is very important
to us as an organisation, and also to key customers & key suppliers,
that CIC has a high level of Euro trading ability."
CIC started the dual currency phase with EM4. "It
gave us a more strategic line of trade in Europe when it comes to
converting our database to the Euro," said Ingram. "My
key criteria were quite simple: I needed a tool that worked first
time, that was simple to learn and that came from a reliable supplier
whose products we had used and trusted. We couldn't afford to fail
on this. We have been very pleased to see that EM4 achieves everything
that Millennium said it would achieve."
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